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WHAT WE DO

PRIVATE LABEL DEVELOPMENT FOR PARTNERS

At BrandsXpansion, we specialize in the development, manufacturing, and commercialization of a wide range of sweet and savoury snack products.

From crisps, potato chips, and tortilla chips to premium nuts like almonds, walnuts, cashews, pistachios, hazelnuts, and chocolate almonds, we bring CPG (consumer packaged goods) and FMCG (fast-moving consumer goods) to life with flavour, innovation, and international reach.

Long-Term Partnerships, Global Impact

We partner with major retail chains and global distributors on long-term private label projects, typically lasting 5 to 10 years. We lead the way in product and project development, offering full support in strategy, marketing, and sales. Our partners trust us not only as manufacturers but also as developers, distributors, and commercial partners.

Milestones That Set Us Apart

  • Successfully launched 5 million bags in just 5 weeks as part of a special campaign in one of the world’s top potato chip–consuming countries. 
  • Positioned two of our brands as the best-selling imported kettle or artisan-style products in five different countries. 
  • Signed our first private label contract with a renowned German influencer, selling over 500,000 units in 2020. 
  • Launched Ibérica Spirit in 2021, our first in-house brand, inspired by the rich tradition of Spanish snacking. 
  • Created Wanna Freak in 2022 with top Spanish influencers Nil Ojeda and Paula Gonu, launching two bold flavours and resonating strongly with Gen Z. 
  • In 2023 we expanded export sales to 26 countries and launched Snackifications, our innovative and gourmet nuts for a diversified portfolio. 
  • Secured two new private label contracts in 2024, including RapSnacks (available in 7 European and 2 Asian territories) and a 2nd German label that achieved over 8 million units sold.

BUILD YOUR BRAND WITH US

We have a large network, worldwide experience and great relationships to build solid, long-term projects where we focus on you launching a great brand in your market. We will work year by year in growth doing market analysis, product development, commercial work, investment in R&D and marketing.

Let’s get to work!

CONTACT US